Come costruire una comunicazione vincente
Events are today the most effective and creative tool to promote a brand and, together with social media, they represent the newest form of communication. If a product is presented directly to
the public in a pleasantly animated evening, in which you can witness an unusual performance, it will be difficult to forget it and the brand values will be absorbed and spread in an easy and
natural way. But how to distinguish between many proposals, how to build an original event that transmits the right image of a brand, a product, a character, a business? Tiziana Rocca, the best
known Italian organizer and producer of events, explains - in this book full of examples, cases, practical suggestions - the rules, the strategies, the secrets of a winning communication,
elaborated in twenty-five years of experience. And unveil to those who want to approach this world the infallible recipe to achieve their goals: cultivate passion, accept challenges, learn to
think big. Because even in difficult times, when resources are scarce, good ideas lead to success.
Sperling & Kupfer (September 25, 2018)