Events are today the most effective and creative tool to promote a brand and, together with social media, they represent the newest form of communication. If a product is presented directly to the public in a pleasantly animated evening, in which you can witness an unusual performance, it will be difficult to forget it and the brand values ​​will be absorbed and spread in an easy and natural way. But how to distinguish between many proposals, how to build an original event that transmits the right image of a brand, a product, a character, a business? Tiziana Rocca, the best known Italian organizer and producer of events, explains - in this book full of examples, cases, practical suggestions - the rules, the strategies, the secrets of a winning communication, elaborated in twenty-five years of experience. And unveil to those who want to approach this world the infallible recipe to achieve their goals: cultivate passion, accept challenges, learn to think big. Because even in difficult times, when resources are scarce, good ideas lead to success.

Sperling & Kupfer (September 25, 2018)