Tiziana Rocca is the most famous Italian organizer and producer of events . In this books she explains examples, cases, practical suggestions, the rules, the strategies and the secrets of a winning communication, elaborated in twenty five years of experience. She reveals, to those who want to approach this world, the infallible recipe for achieving their goals: cultivating passion, accepting challenges, learning to think big. Because even in difficult times, when resources are scarce, good ideas lead to success.