Sperling & Kupfer pagg. 176
FOR THE FIRST TIME EVER TIZIANA ROCCA, “THE QUEEN OF PUBLIC RELATIONS” TELLS HER OWN STORY, AND SHOWS THAT WITH DEDICATION, PASSION AND A LITTLE BIT OF MADNESS YOU CAN TRANSFORM THE IMPOSSIBLE IN THE POSSIBLE
«Tiziana was such a profound force in organizing the campaign to care for the homeless in Italy. She was creative and strategic and completely unstoppable. She made a real difference in people’s lives. I am personally very grateful to her. «
Telling Tiziana Rocca’s story is like imagining a high-altitude flight over always higher peaks which has as destination an entire existence filled by remarkable strength, rich of encounters, incredible experiences and professional successes, but how do you become Tiziana Rocca? Tiziana, even as a child, always had a very special personality: exuberant but disciplined, almost close to harshness. Growing up her personality’s strength allowed her to make way in a world which at the beginning of this story was dominated entirely by men. At 24 years of age, she created her own company for organizing events. It was just the beginning of Tiziana’s career: a path created by not listening to people who told her that her ideas were unachievable, a path created by convincing companies in believing in initiatives that were considered visionary at the time and managing to earn herself the nickname “The Queen of Public Relations.” In a competitive context, Tiziana was never discouraged, and intimidated, on the contrary, she made a name for herself, and managed to gain notoriety and respect. Tiziana today is one of Italy’s most influential female managers. She never thought even for a second about choosing between her career and her desire to have a family. And then cinema: her passion, the impossible undertakings: Italy’s first female artistic director of a Film Festival, she created and helms the Filming Italy Festival Los Angeles and Sardinia, and the Filming Italy Best Movie Award, awarded to winners at the Venice Film Festival; defined by Variety as a “Marketing guru” and a landmark for Italian cinema in Hollywood.
TIZIANA ROCCA, with over 25 years of experience in public relations, is a renowned organizer, and producer of events in Italy. CEO of Agnus Dei Tiziana Rocca Production. Furthermore, she covers the role of Artistic Director for the Filming Italy Sardinia and Filming Italy Los Angeles, and of the Filming Italy Best Movie Award, she is a member of the BAFTA – British Academy of Film and Television Arts. She has a degree in communications, and a master’s degree in Economics from the University of Geneva. For her great commitment to social causes, in 1997, she was bestowed with the Dominam Ordinis Sancti Gregorii Magni from the Papal State and in 1999 she was nominated as a United Nations High Commissioner for Refugees from the UN. She is frequently a guest on tv programs where she speaks about current affairs and custom. Author of numerous books: Il libro della comunicazione (2007), Mamma dalla A alla T (2009), Pubbliche Relazioni 2.0 (2013) and La tua vita è un evento (2014). For Sperling & Kupfer she published: Feste, cene, cocktail. Come organizzare una serata di successo (2004), Come fare le Pubbliche Relazioni. Le nuove regole per comunicare con successo (2006) e Il segreto del successo. Come costruire una comunicazione vincente (2018). Furthermore, two of her books were translated and released in the United States: Communicating Success. Public Relations with an Italian Flair e Supermom: A Guide to Kids, Family, Career, and Having it All.
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